BRIEF

This project involves creating a stunt-style brand campaign for the year-end Student Exhibition, combining digital and physical experiences to engage all five senses. It includes developing a clear brand identity, visual assets, merchandise, signage, marketing, and interactive elements that communicate purposefully to peers, employers, and creatives. Emphasis is on originality, consistency, and thoughtful design decisions, ensuring a cohesive, memorable, and extendable campaign that reflects brand values and engages the audience meaningfully.

DESIGN STRATEGY

DE:LUSION is a distortion of the expected.

A bold and immersive Information Design Student Exhibition that distorts the boundaries between illusion and design. It reflects how young creatives interpret the world: through layered thinking, warped visuals and unconventional problem-solving. Every element invites viewers to see beyond the obvious and question what's real. 

It's not just an exhibition, but an experience in shaping what's unseen.

PROCESS

All wayfinding signage was created and mocked up in Blender.

FINAL EXHIBITION DELIVERABLES

Each creative aims to cause a shift in perspective of the viewer. 

VISUAL IDENTITY AND BRAND COLLATERAL