NESPRESSO

Animated Identity

BRIEF

This project consists of a skillful interpretation and representation of a previously developed brand identity through narrative conceptualisation and sequential thinking. The brand’s typographic elements and visuals are developed and packaged as a logomotion.

DESIGN STRATEGY

Using Nepresso as the brand to drive the animation, I took inspiration from the origin of their coffee, being Asia, Africa and Europe, and created a vibrant and dynamic animation which shows the process of the coffee beans becoming ground for Nespresso's capsules. The animation celebrates diversity and craftsmanship, highlighting the rich heritage behind every cup. 

Initial Storyboards

Final Storyboard

PROCESS

FINAL ANIMATED IDENTITY

A funky, fresh animation showing the burst of flavour from Nespresso coffee beans.