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South Africa
WALTON CARPETS
Social Media & Branding
BRIEF
Create engaging and on-brand social media content for Walton Carpets that showcases flooring and blinds installations in a way that feels inspiring, professional and relatable. The content needed to appeal to homeowners building, renovating or just looking for a refresh, as well as strengthen the brand's online presence across platforms like Instagram and Facebook through highlighting craftsmanship and product variety.
DESIGN STRATEGY
The strategy focused on transforming everyday installation processes into visually engaging narratives that felt both polished and authentic. By blending dynamic filming, trend-awareness, editing skills and consistent branding, the content balanced professionalism and creativity. The aim was to create short-form pieces that feel inspirational to homeowners while establishing trust in the brand.
PROCESS
The process involved shadowing the team and exploring the business to gain a better understanding of its operations and audience. Experimenting with various angles and perspectives allowed for creative, dynamic and refreshing content.
FINAL SOCIAL MEDIA CONTENT
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